What is a Complete Visual Branding Package and Why do we Recommend it?

A Complete Visual Branding package is the most effective choice when creating a brand.

Our branding packages include either two or all three recommended brand elements. A complete package would include a name, logo, and philosophy statement and is the ideal scenario. However, this solution may not always be appropriate. For example, if your business already has a well established name, but needs a logo and philosophy statement, a package of 2 services is perfect for you.

Whether you choose a package of two services or decide to go ahead with full branding, approaching your brand job this way is beneficial for several reasons: First, bundling services saves time, as we work concurrently on at least two tasks. Therefore, we are able to complete simultaneous studies for multiple brand implementations—such as a logo study and naming study. This allows us to offer you package pricing—saving you money and time.

Another important advantage of designing all elements together is that we achieve a more cohesive, effective overall brand identity.

You may choose to bundle any 2 services: Name and logo, logo and philosophy statement, or name and philosophy statement. Or, choose a Complete Visual Branding package including a comprehensive brand identity: name, logo, and philosophy statement. Full packages also either include a Brand Bible/Style Guide or a discount for the Brand Bible.

The Brand Bible/Style Guide is an important manual for your brand. The Brand Bible will show you how to use your brand properly, taking the guesswork out of implementation. See our post What is a Brand Bibles/Styles Guide? for more information.

As explained in our post How are Names, Logo Studies, and Philosophy Statements Priced?, pricing varies according to company size. There are several reasons for this, as the branding requirements for a small local business differs significantly to those of a large, multinational company with global reach.

The pricing guides below illustrate examples of what you can expect to pay for packages of either 2 services or full packages of all 3 services. These prices are estimates only, services are priced on a case by case basis.

 

Pricing Guide for Any 2 Services

Start-up/Micro Business
approx. $4 800
  • 1-2 employees / sub 100k/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 20-30 hours
  • $2 400 retainer
Small Business 1
approx. $9 500
  • 3-4 employees / sub 250k/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 31-60 hours
  • $4 750 retainer
Small Business 2
approx. $19 000
  • 5-7 employees / sub 1M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 61-100 hours
  • $9 500 retainer
Small Business 3
approx. $48 000
  • 8-10 employees / sub 2.5M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 101-150 hours
  • $24 000 retainer
Small Business 4
approx. $95 000
  • 11-15 employees / sub 5M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 151-270 hours
  • $47 500 retainer
Small Business 5
approx. $190 000
  • 16-25 employees / sub 10M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 271-500 hours
  • $95 00 retainer
Medium Business 1
approx. $450 000
  • 26-50 employees / sub 25M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 501-1100 hours
  • $275 000 retainer
Medium Business 2
approx. $900 000
  • 51-100 employees / sub 50M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 1101-2000 hours
  • $450 000 retainer
Large/Multinational Business
approx. $1 800 000
  • 100+ employees / 50M+ /year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 2001-4000 hours
  • $900 000 retainer

Pricing Guide for Full Branding Packages

Start-up/Micro Business
approx. $7 200
  • 1-2 employees / sub 100k/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 30-45 hours
  • $3 600 retainer
Small Business 1
approx. $13 500
  • 3-4 employees / sub 250k/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 46-90 hours
  • $6 750 retainer
Small Business 2
approx. $27 000
  • 5-7 employees / sub 1M/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 91-150 hours
  • $13 500 retainer
Small Business 3
approx. $67 500
  • 8-10 employees / sub 2.5M/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 50% off
  • 151-225 hours
  • $33 750 retainer
Small Business 4
approx. $135 000
  • 11-15 employees / sub 5M/year revenue
  • name, logo, philosophy statement
  • basic brand bible/style guide
  • 226-400 hours
  • $67 500 retainer
Small Business 5
approx. $270 000
  • 16-25 employees / sub 10M/year revenue
  • name, logo, philosophy statement
  • basic brand bible/style guide
  • 401-750 hours
  • $135 000 retainer
Medium Business 1
approx. $675 000
  • 26-50 employees / sub 25M/year revenue
  • name, logo, philosophy statement
  • thorough brand bible/style guide
  • 751-1700 hours
  • $337 500 retainer
Medium Business 2
approx. $1 350 000
  • 51- 100 employees / sub 50M/year revenue
  • name, logo, philosophy statement
  • thorough brand bible/style guide
  • 1701-3200 hours
  • $675 000 retainer
Large/Multinational Business
approx. $2 700 000
  • 100+ employees / 50M+ /year revenue
  • name, logo, philosophy statement
  • complete brand bible/style guide
  • 3201-6000 hours
  • $1 350 000 retainer