What is a Complete Visual Branding Package and Why do we Recommend it 2

What is a Complete Visual Branding Package and Why do we Recommend it?

 

 

What is a Complete Visual Branding Package and Why do we Recommend it?

A Complete Visual Branding package is the most effective choice when creating a brand.

Our branding packages include either two or all three recommended brand elements. A complete package would include a name, logo, and philosophy statement and is the ideal scenario. However, this solution may not always be appropriate. For example, if your business already has a well established name, but needs a logo and philosophy statement, a package of 2 services is perfect for you.

Whether you choose a package of two services or decide to go ahead with full branding, approaching your brand job this way is beneficial for several reasons: First, bundling services saves time, as we work concurrently on at least two tasks. Therefore, we are able to complete simultaneous studies for multiple brand implementations—such as a logo study and naming study. This allows us to offer you package pricing—saving you money and time.

Another important advantage of designing all elements together is that we achieve a more cohesive, effective overall brand identity.

You may choose to bundle any 2 services: Name and logo, logo and philosophy statement, or name and philosophy statement. Or, choose a Complete Visual Branding package including a comprehensive brand identity: name, logo, and philosophy statement. Full packages also either include a Brand Bible/Style Guide or a discount for the Brand Bible.

The Brand Bible/Style Guide is an important manual for your brand. The Brand Bible will show you how to use your brand properly, taking the guesswork out of implementation. See our post What is a Brand Bibles/Styles Guide? for more information.

As explained in our post How are Names, Logo Studies, and Philosophy Statements Priced?, pricing varies according to company size. There are several reasons for this, as the branding requirements for a small local business differs significantly to those of a large, multinational company with global reach.

The pricing guides below illustrate examples of what you can expect to pay for packages of either 2 services or full packages of all 3 services. These prices are estimates only, services are priced on a case by case basis.

 

Pricing Guide for Any 2 Services

Start-up/Micro Business
approx. $4 800
  • 1-2 employees / sub 100k/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 20-30 hours
  • $2 400 retainer
Small Business 1
approx. $9 500
  • 3-4 employees / sub 250k/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 31-60 hours
  • $4 750 retainer
Small Business 2
approx. $19 000
  • 5-7 employees / sub 1M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 61-100 hours
  • $9 500 retainer
Small Business 3
approx. $48 000
  • 8-10 employees / sub 2.5M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 101-150 hours
  • $24 000 retainer
Small Business 4
approx. $95 000
  • 11-15 employees / sub 5M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 151-270 hours
  • $47 500 retainer
Small Business 5
approx. $190 000
  • 16-25 employees / sub 10M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 271-500 hours
  • $95 00 retainer
Medium Business 1
approx. $450 000
  • 26-50 employees / sub 25M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 501-1100 hours
  • $275 000 retainer
Medium Business 2
approx. $900 000
  • 51-100 employees / sub 50M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 1101-2000 hours
  • $450 000 retainer
Large/Multinational Business
approx. $1 800 000
  • 100+ employees / 50M+ /year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 2001-4000 hours
  • $900 000 retainer

Pricing Guide for Full Branding Packages

Start-up/Micro Business
approx. $7 200
  • 1-2 employees / sub 100k/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 30-45 hours
  • $3 600 retainer
Small Business 1
approx. $13 500
  • 3-4 employees / sub 250k/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 46-90 hours
  • $6 750 retainer
Small Business 2
approx. $27 000
  • 5-7 employees / sub 1M/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 91-150 hours
  • $13 500 retainer
Small Business 3
approx. $67 500
  • 8-10 employees / sub 2.5M/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 50% off
  • 151-225 hours
  • $33 750 retainer
Small Business 4
approx. $135 000
  • 11-15 employees / sub 5M/year revenue
  • name, logo, philosophy statement
  • basic brand bible/style guide
  • 226-400 hours
  • $67 500 retainer
Small Business 5
approx. $270 000
  • 16-25 employees / sub 10M/year revenue
  • name, logo, philosophy statement
  • basic brand bible/style guide
  • 401-750 hours
  • $135 000 retainer
Medium Business 1
approx. $675 000
  • 26-50 employees / sub 25M/year revenue
  • name, logo, philosophy statement
  • thorough brand bible/style guide
  • 751-1700 hours
  • $337 500 retainer
Medium Business 2
approx. $1 350 000
  • 51- 100 employees / sub 50M/year revenue
  • name, logo, philosophy statement
  • thorough brand bible/style guide
  • 1701-3200 hours
  • $675 000 retainer
Large/Multinational Business
approx. $2 700 000
  • 100+ employees / 50M+ /year revenue
  • name, logo, philosophy statement
  • complete brand bible/style guide
  • 3201-6000 hours
  • $1 350 000 retainer

 

 

How are Names Logo Studies and Philosophy Statements Priced 2

How are Names, Logo Studies, and Philosophy Statements Priced?

 

 

How are Names, Logos, and Philosophy Statements Priced?

The processes for creating Names, Logos, and Philosophy Statements are all quite similar and generally require a comparable amount of work.

The price for each of these processes, however, changes according to the size of the company. The cost directly correlates with the number of people who will be viewing the brand and places it will be implemented. The wider the audience, the more diligence and research is required during the process.

There are other significant differences between the branding process for a small local business with a staff of 3-4 people, and a large multinational organisation with hundreds of employees and global reach.

Why do the Prices Change According to Company Size?

We believe that smaller companies on a budget deserve a professional, effective brand. Although we take the same care as we would a brand for a large business, we work within a shorter time frame, stick to less complicated choices, with sensible edits. This allows us to create a great brand, within a reasonable budget.

For a larger company, we spend more time researching, editing, and perfecting. Because the brand will be viewed by thousands, hundreds of thousands or even millions of people in hundreds or thousands of different implementations, much more work is necessary to make sure the brand is suitable for all possible applications.

Once the studies have been completed, the artwork perfected, and your new brand is ready to be unveiled, we suggest a Brand Bible/Style Guide. This is a guidebook prepared for you; setting out the rules for your brand. Implementation of your brand is important, and this guide will show you how to use it properly. Please see our post What is a Brand Bible/Style Guide?

Below is a general pricing guide outlining the costs to create either a name, logo, or a philosophy statement, including the estimated number of hours spent per company size. Please note that this is a guide only, projects are priced on a case by case basis.

Whenever possible, we prefer to work to create 2, or ideally, all 3 elements at the same time. This is also the most cost effective method, as much of the study work can be amalgamated. Please see our post What is a Complete Visual Branding Package and why do we Recommend it?

 

Pricing Guide for EITHER 1 Naming Study, or 1 Logo Study, or 1 Philosophy Statement

Start-up/Micro Business
approx. $2 500
  • $1 250 retainer
  • 1-2 employees / sub 100k/year revenue
  • 10-15 hours
Small Business 1
approx. $5 000
  • $2 500 retainer
  • 3-4 employees / sub 250k/year revenue
  • 16-30 hours
Small Business 2
approx. $10 000
  • $5 000 retainer
  • 5-7 employees / sub 1M/year revenue
  • 31-50 hours
Small Business 3
approx. $25 000
  • $12 500 retainer
  • 8-10 employees / sub 2.5M/year revenue
  • 51-75 hours
Small Business 4
approx. $50 000
  • $25 000 retainer
  • 11-15 employees / sub 5M/year revenue
  • 76-135 hours
Small Business 5
approx. $100 000
  • $50 000 retainer
  • 16-25 employees / sub 10M/year revenue
  • 136-250 hours
Medium Business 1
approx. $250 000
  • $125 000 retainer
  • 26-50 employees / sub 25M/year revenue
  • 251-575 hours
Medium Business 2
approx. $500 000
  • $250 000 retainer
  • 51-100 employees / sub 50M/year revenue
  • 576-1075 hours
Large/Multinational Business
approx. $1 000 000
  • $500 000 retainer
  • 100+ employees / 50M+/year revenue
  • 1076-2000 hours

What is a Brand Bible/Style Guide?

 

 

What is a Brand Bible/Style Guide?

A Brand Bible/Style Guide is a manual custom made for your company once your branding has been completed.

The Brand Bible includes a complete set of rules to guide and explain brand implementation. In order to avoid misuse or ineffectual use, the guide provides the necessary information to properly use the name, logo, and philosophy statement in any digital or printed form. Your brand, as a result, remains tightly consistent everywhere it is used.

What Does the Guide Include?

The guide includes specifications and rules for the font used in your brand’s “wordmark”, if a custom font is not created. Font faces, font weights, uses, and restrictions are included.

Also, we specify your colour palette in CMYK, Pantone Coated and Uncoated, RGB, and even HEX codes. You receive guidelines that specify important rules such as spacing. The details included in your Brand Bible will depend on the type you select.

We offer three types of Brand Bibles to choose from, pick according to your budget and needs:

Basic – The basic guide includes simple guidelines, including a basic set of rules for brand implementation. This guide is suitable for smaller businesses. Under 10 pages.

Thorough – This thorough guide includes a more robust set of guidelines, including all colour variations and logo configurations. Under 25 pages.

Complete – The complete guide includes a complete set of guidelines, including all possible configurations and variations, as well as a multitude of sample implementations.

As with almost anything, investing now to put the rules in place means less time and money is spent later. A strong brand is only going to be as strong as its rules. Putting the extra time in now and investing in a strong foundation will serve your organisation for years to come.

Below is a pricing guide outlining our three types of Brand Bibles.

 

Pricing Guide

Basic
$5 000
  • simple guidelines
  • basic set of rules for brand implementation
  • under 10 pages
  • $2 500 deposit
Thorough
$10 000
  • robust guidelines
  • several colour variations, logo configurations
  • under 25 pages
  • $5 000 deposit
Complete
$25 000+
  • complete guidelines
  • all possible configurations and variations
  • multitude of sample implementations
  • $10 000 retainer