What is our Approach to Technology-Friendly Branding and Identity? A well crafted and uniquely identifiable brand or identity has always been important. In the internet era with such vast competition, it has never been more crucial. With increasing smartphone and tablet use, proper brand portability has become both critical and challenging. Successful branding now requires more than just thoughtfulness … Read More
What is a Brand Bible/Style Guide?
What is a Brand Bible/Style Guide? A Brand Bible/Style Guide is a manual custom made for your company once your branding has been completed. The Brand Bible includes a complete set of rules to guide and explain brand implementation. In order to avoid misuse or ineffectual use, the guide provides the necessary information to properly use the name, logo, and … Read More