Why is Well-Written Marketing Material so Important?

 

 

Why is Well-Written Marketing Material so Important?

Your marketing material is possibly your only chance to speak to people, to give them a reason to buy your products or services.

A great logo, good graphic design, and professional photography are all important elements in creating great material. The often overlooked element, however, is good writing. Even with the first three components in place, if your copy is poorly written, your catalogue, brochure, or website will lose both its polished appearance and its effectiveness.

Many companies, even larger ones, will spend the money on professional photography and graphic design. Then, often as an afterthought, quickly write up the copy themselves. This is a common mistake.

The reason you hire professionals is to create compelling material that will get noticed. The purpose of creating marketing material in the first place is to sell your product or service. As with your photography and layout, your written copy needs to both capture attention and hold it. As well, you want your information and message to be understood without confusion. This requires good writing.

 

 

Although great writing does include proper spelling, grammar, punctuation, and sentence structure, it needs to also be interesting and easy to read. Your written communication must accomplish two things: make your point clear and keep your reader interested. Your copy needs to be clear and understandable, but also needs to flow and be enjoyable to read. A good writer will be able to write with a rhythm that will move the reader from one sentence to the next.

Cost

So, you understand the importance of well-written content, but what will it cost? Hiring a writer for website or catalogue/brochure content can cost $1 – $3 per word, or $60 – $100 per hour. As with your photographer and graphic designer, you get what you pay for.

If hiring a professional writer to create your content is outside your budget, you do have options. Write the basic copy yourself, if you have adequate writing skills. Or, hire a writing student or find a friend who can help. You can then hire a professional writer to edit. The more you can provide to writers, the less work they need to do themselves. This will help you cut your costs.

However you decide to approach it, just be sure to give your written content the attention it deserves.

 

 

 

Why is Photography so Important

Why is Photography so Important?

 

 

Why is Photography so Important?

Professional photography is an essential element in creating a polished image for your company, as well as in any marketing effort.

Whether you are creating catalogues or brochures for print, an E-commerce website to sell products, or a simple Brochureware website showcasing your business, great photography is going to make a difference.

If you are a retailer, clear photos of your products will give your customers better information about what they are buying. You will also convey that your business is professional and legitimate, and people want to buy from businesses they trust. Showing your customers that you care to take the time and effort to give them proper information about your products will help build that relationship.

Engaging photography is also important for other marketing material—even simple printed brochures or 1 page websites need interesting visual elements. People are visual—captivating imagery is a great tool to help your business get noticed.

Services

Because we work with several photographers, we offer different levels of services to suit your needs and budget.

Basic Photography

We provide affordable photography ideal for:

  • Events
  • Location – photos of your store, restaurant, etc.
  • Products – simple photos of your products
  • Portraits – simple portraits of your and/or your staff

Minimum 4 hour session.

Pro Photography

We provide professional photography with with all necessary lighting and equipment. Ideal for:

  • Products
  • Locations
  • Real Estate
  • Portraits
  • Editorials

Minimum 4 hour session.

We can also aid in hiring models and scouting locations.

Photo Editing and Preparation

Once the initial photography is complete, some editing and preparation is generally necessary. We offer full photo editing services—including colour adjustment, retouching, background removal, and any other needed alterations.

Once your photos are edited, they must be properly prepared and formatted according to their end use. Whether using photos in a catalogue or brochure, on your website, for social media, or all of the above, we will provide you with ready to use photos.

*feature photo is a screenshot from adrianholmesphotography.ca, photography by Adrian Holmes*

 

 

 

What is an E-commerce Website and What Does it Cost 2

What is an E-commerce Website and What Does it Cost?

 

 

What is an E-commerce Website and What Does it Cost?

An E-commerce Website is a system that allows people to purchase products or services online. Most E-commerce websites include a shopping cart and payment system as basic functions. E-commerce websites, however, can be much more intricate—including several functions such as automated shipping, inventory control, integrated newsletters, social media, and many others. Web stores also vary in size, from a few simple products, to hundreds or thousands of complicated offerings in various colours and sizes.

 

 

How do we build E-commerce?

Our E-commerce websites are built on the WordPress platform, using Woocommerce. WordPress allows us to easily customise the solution, tailoring your website to your business and needs.

To add extra functions to your website, we use plug-ins. Plug-ins are ready-made tools that make adding features easier and less expensive than with custom coding. Including extra functions, however, does add to the cost of your website. Although we do use plug-ins as the economical choice, extra features do require more time to set up and test. If several features are added to your website, custom coding can also be required should there be conflicts between the plug-ins. WordPress and plug-ins are explained further in our post Why do we use WordPress?

Other Important Costs to Consider

Now that we have the framework, we need content. Creating the content of your website can be the most expensive and time consuming portion of the project. A successful product based E-commerce website must include basic elements to be competitive—product photography and written content. These components are extremely important and must be done well. Including several accurate photos and lengthy descriptions of each product is important for many reasons: People want to know what they are buying, and you need to provide as much information as possible. Also, good photography and information conveys that your business is professional and legitimate, which in turn will give consumers more confidence. Finally, a proper amount of content will greatly improve your SEO (search engine optimisation).

Along with photography and written content, each product also needs to be “created” with all relevant information added. Again, when we add features we often need to add more information to each product. For example: You have decided to include automated shipping. Now each product and variation needs to be individually weighed and measured. Then, these weights and measurements need to be entered into the system for each individual product or variation. This will add time and cost to your project, but may be an important investment.

Finally, as with most projects, an E-commerce website can be done the cheap way or the proper way. To be competitive, you need every advantage possible. Investing in good photography and writing is important; However, it can be expensive, depending on the number of products and variations you offer. Expect to pay $300 – $500 per product for good work, and budget as much as possible for creating good content.

Pricing

The pricing guides below illustrate examples of what you can expect to pay for an E-commerce website.

*Please note* Prices below include basic shopping cart functions only. Adding extra functions/plug-ins will increase the price, which can vary significantly, depending on the types and number of functions. Please see our post Why do we use WordPress? for more information about plug-ins.

Prices do not include written content or product photography.

 

E-commerce Foundations

*prices DO NOT include written content or product photography*

Basic E-commerce
$4 000
  • landing screen
  • up to 4 additional sections/pages/blogs
  • shopping cart, checkout for up to 5 unique products
  • Search Engine Optimisaton (SEO)
  • 1 basic WordPress orientation session – up to 1 hour
  • $2 000 deposit
Regular E-commerce
$6 000
  • landing screen
  • up to 9 additional sections/pages/blogs
  • shopping cart, checkout for up to 25 unique products
  • Search Engine Optimisaton (SEO)
  • 1 basic WordPress orientation session – up to 1 hour
  • $3 000 deposit
Ultimate E-commerce
$15 000
  • landing screen
  • up to 20 additional sections/pages/blogs
  • shopping cart, checkout for up to 100 unique products
  • Search Engine Optimisaton (SEO)
  • 1 basic WordPress orientation session – up to 1 hour
  • $7 500 deposit

E-commerce all-in

*prices DO NOT include product photography*

Basic all-in
$8 000
  • landing screen
  • up to 4 additional sections/pages/blogs
  • shopping cart, checkout for up to 5 unique products
  • half day basic photo/video shoot
  • photo processing – up to 20 photos
  • photo gallery – up to 20 photos
  • 1 minute video (approx)
  • writing services – up to 3 000 words (content provided by client)
  • Search Engine Optimisaton (SEO)
  • 1 basic WordPress orientation session – up to 1 hour
  • $4 000 deposit
Regular all-in
$18 000
  • landing screen
  • up to 9 additional sections/pages/blogs
  • shopping cart, checkout for up to 25 unique products
  • full day basic photo/video shoot
  • photo processing – up to 30 photos
  • photo gallery – up to 30 photos
  • 1.5 minute video (approx)
  • writing services – up to 10 500 words (content provided by client)
  • Search Engine Optimisaton (SEO)
  • 1 basic WordPress orientation session – up to 1 hour
  • $9 000 deposit
Ultimate all-in
$50 000
  • landing screen
  • up to 25 additional sections/pages/blogs
  • shopping cart, checkout for up to 100 unique products
  • full day basic photo/video shoot
  • photo processing – up to 40 photos
  • photo gallery – up to 40 photos
  • 2x 1.5 minute videos (approx)
  • writing services – up to 37 800 words (content provided by client)
  • Search Engine Optimisaton (SEO)
  • 1 WordPress orientation session – up to 2 hours
  • $25 000 deposit

E-commerce Build your Own

Build your own E-commerce
starting at $4 000
  • landing screen
  • unlimited additional sections/pages/blogs
  • e-commerce function
  • choice of any additional necessary functions and features
  • Search Engine Optimisation (SEO)

Why do we use WordPress Blog Post Image 2

Why do we use WordPress?

 

Why do we use WordPress?

We build every website on the WordPress platform—the most versatile CMS (content management system) on the planet. WordPress is easy to use and flexible enough to include just about any function. This is the primary reason for why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 27% of all websites on the internet.

 

 

We have extensive experience building WordPress websites, integrating limitless functions. We have done it all—from basic e-commerce websites selling a few simple products, to complex systems offering hundreds of products in different colours and sizes, with thousands of variations. Features such as automated shipping, pricing rules and accounts for wholesale and distribution customers, integrated newsletters, and much more are available.

Features

Because WordPress is a widely used and supported platform, new features and plug-ins become available every day. There are now (2017 03) almost 50 000 free plug-ins and 1000’s more available for purchase, offering an unlimited variety of features. It is now possible to include almost any feature you can think of, at a reasonable price.

What are plug-ins and why do we use them?

The reason we use plug-ins as opposed to building and coding a function by hand is simple—cost! Rather than spending, at times, hundreds of hours to code a function, we purchase a plug-in that is built to perform the desired feature—for a fraction of the cost. In general, paid plug-ins range in price from approximately $20-$200, a cost-effective way to add features. As with anything, however, there are factors to consider.

How many plug-ins can you include in your website?

This is often debated, our view is keep it simple (no more than you can justify needing). Although it can be tempting to add a ton of fancy features to your website, it is best to keep the number of plug-ins to few as you really need. The more plug-ins you install, the more potential there is for conflicts between them. These conflicts can generally be resolved with custom programming and coding, but this will add to both the timeline and cost of your project. Adding more plug-ins can also affect the performance of your website, as the added functions cause the system to have to work harder.

Our advice is to stick to the features you need. If your website depends on a wide variety of functions, there may be extra time and work needed to make sure they all behave well together. In our experience, even when certain conflicts need custom programming to be resolved, it is still far less expensive and time consuming than building a function from scratch.

What kinds of features can your website include?

The list is almost endless—with virtually any modern feature available, such as:

  • Automated shipping (connection to shipper and label creation)
  • Integrated inventory control
  • Booking calendars
  • Integrated accounting
  • Newsletters
  • Visual colour pickers for products
  • Picture zoom
  • Pricing rules/accounts for wholesale/distributor customers

Responsive Behaviour

With ever increasing smartphone and tablet use, a responsive website is an absolute must. This is no longer a feature that is “nice to have”, it is a necessary function for any website in 2017. Every website we build is responsive.

WordPress websites, when built with a good theme, feature solid responsive behaviour. With WordPress, gone are the days of including a “mobile version” of your website. On this platform, your website is built to respond to the screen on which it is being viewed. Accordingly, the look of your website will change according to the device being used.

 

 

The Website that Grows with your Business

The WordPress platform makes adding new products or services to your website much easier. We begin by building your website with your current product offering. While your business grows and new products become available, we simply add them to your store.

Making visual changes is also easy and much faster with WordPress. Quickly change banners, advertisements, or even colours, design, and layouts without having to remake your website.

During our 20 years of experience building websites, we have come to appreciate the power of WordPress. With ever-growing possibilities, we can accomplish virtually anything.

 

 

 

 

 

 

 

What is a Brochureware Website and What does it Cost 2

What is a Brochureware Website and What Does it Cost?

 

 

What is a Brochureware Website and What Does it Cost?

A Brochureware Website is as it suggests, an online brochure. We define a Brochureware website as any site that stops short of E-commerce, which would include a shopping cart. Brochureware, however, can still include limitless features and be just as complex.

With our experience and technical know-how, we design and build Brochureware websites of any size and complexity. From a simple 1 page website outlining information about your business, to a comprehensive, multi-page project with integrated functions, we can expertly accommodate the needs of any business.

The needs, budgets, and goals vary from business to business. Therefore, so will the intricacy of the solution. The size of business, the type of business, and what the business hopes to achieve with an online presence, are all variables.

Because we build every website on the WordPress platform, the number of available functions and possibilities is almost endless. Therefore, we can include such functions as integrated social media, integrated newsletters, events calendars, and much more. Rather than spending extra time and money coding, we purchase ready-made, available plug-ins. Learn more about plug-ins in our post Why do we use WordPress?

Although using plug-ins is the economical choice for adding features to your website, they do still require work and expertise to integrate into your website. This, in turn, does add to the cost of a Brochureware website.

A standard Brochureware website will include: A professionally designed website with easy navigation, search engine optimisation (SEO), 1 basic – 1 hour WordPress orientation session teaching you the basics of how to use your website, and as always, our one-on-one working style.

The pricing guides below illustrate what you can expect to pay for a Brochureware Website. Listed are several examples of common websites.

Please contact us for a precise quote.

Brochureware Foundations

Basic
starting at $3 000
  • landing screen
  • up to 4 additional sections/pages
  • search engine optimisation (SEO)
  • 1 basic WordPress orientation session - up to 1 hour
  • $1 500 deposit
Regular
starting at $4 000
  • landing screen
  • up to 9 additional sections/pages
  • search engine optimisation (SEO)
  • 1 basic WordPress orientation session - up to 1 hour
  • $2 000 deposit
Ultimate
starting at $6 000
  • landing screen
  • up to 20 additional sections/pages
  • search engine optimisation (SEO)
  • 1 basic WordPress orientation session - up to 1 hour
  • $3 000 deposit

All-in Brochureware

Basic all-in
$6 000
  • landing screen
  • up to 4 additional sections/pages/blogs
  • 1/2 day basic photo/video shoot
  • photo processing – up to 20 photos
  • photo gallery of business and/or products – up to 20 photos
  • 1 minute video (approx)
  • up to 1 500 words written (content provided by client)
  • Search Engine Optimisaton (SEO)
  • 1 basic WordPress orientation session – up to 1 hour
  • $3 000 deposit
Regular all-in
$8 000
  • landing screen
  • up to 9 additional sections/pages/blogs
  • full day basic photo/video shoot
  • photo processing – up to 30 photos
  • photo gallery of business and/or products – up to 30 photos
  • 1.5 minute video (approx)
  • up to 3 000 words written (content provided by client)
  • Search Engine Optimisaton (SEO)
  • 1 basic WordPress orientation session – up to 1 hour
  • $4 000 deposit
Ultimate all-in
$18 000
  • landing screen
  • up to 25 additional sections/pages/blogs
  • full day basic photo/video shoot
  • photo processing – up to 40 photos
  • photo gallery of business and/or products – up to 40 photos
  • 2x 1.5 minute videos (approx)
  • up to 7 000 words written (content provided by client)
  • Search Engine Optimisaton (SEO)
  • 1 WordPress orientation session – up to 2 hours
  • $9 000 deposit

Build your own Brochureware

Build your own Brochureware Website
starting at $3 000
  • landing screen
  • unlimited additional sections/pages/blogs
  • choice of any necessary functions and features
  • Search Engine Optimisaton (SEO)

 

How do we approach graphic design

How do we Approach Graphic Design?

 

How do we Approach Graphic Design?

Our approach Graphic Design for print and digital is less an approach and more a design philosophy. We believe that a graphic designer is not simply an artist, but a deliberate visual communicator.

For business purposes, artists are engineers of communication tools—not artistic interpreters of a design language using random whimsy and frivolity.

Our objective, when designing any material, is to create an effective and efficient visual connection. Therefore, the material must be easy to read, easy to understand, and memorable. Confident and skilled graphic designers do not need to clutter their work with extra elements or personality. A well designed graphic piece communicates to your customers in a clean and concise manner, with a focus on function.

 

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
– Antoine de Saint-Exupery

Techniques

We design to achieve clarity and order; basic techniques are used to accomplish this.

For example, we often use grids to achieve either asymmetrical balance or absolute and perfect symmetry. Our modern approach to design is heavily influenced by the Swiss Method of Design. The Swiss Method focuses on white space—clean, bold design. This is coupled with our own obsession with the use of white space. In our book, strong design is less design, less is more.

 

 

Also, we incorporate mathematical layout methods into our graphic work. We draw from our knowledge and respect of the ancient use of the “golden ratio” or “golden meme”, or what some refer to as “divine geometry” or “sacred geometry”. This refers to the macro and micro universal mathematics of all things known to human-kind. The ancients applied these mathematical principals into architecture and their understanding of life on this planet.

Through our 20 years of experience, practice, and research, we have perfected our techniques for creating both visually appealing and effectively designed material.

 

 

how do we help you with social media blog post feature image 2

How do we Help you with Social Media?

 

How do we Help you with Social Media?

Social Media Setup, Optimisation, and Training

The importance of social media can no longer be overlooked or deemed unimportant. As with a web presence, social media is not only a necessary part of doing business, but is expected by your customers. Your clientèle expects to interact with you through social media, the same way they expect to find information about your business on your website. But, it all seems so overwhelming, right?

It is actually quite easy to get the hang of, you just need some guidance. Whether you have some or all of your accounts set up, have nothing set up, or are somewhere in between, but have no idea what to do with it all, we can help!

Social Media Setup

When implementing your business’ social media presence, we take a calculated and unified approach. It is important to use a united account naming process that is consistent across all social media platforms. It is also important to learn the nuances between platforms and how to use each one.

This is why our setup not only secures the proper social media accounts, but also includes automation of certain tasks. We then train you and/or your staff to properly and effectively use this valuable tool.

 

 

 Social Media Optimisation

If you already have a social media presence in place, but are not making the most of it, we can help.

We begin by performing a full audit of your current social media accounts and usage. Through this process, we identify any problems or issues that may be keeping your business from getting the most out of social media.

We then make the necessary changes to all of your accounts, including automation of certain tasks. Once your accounts are in better order, we train you how to use social media, making effective use of each platform.

Social Media Training

Using social media can be confusing, overwhelming, and difficult to navigate. Many people get frustrated and don’t bother, or simply stick to one or two platforms and forget the rest. We want you to get the most out of social media.

We will teach you the nuances, pros and cons, and tricks for each social media platform. We will then teach you and/or your staff not only how each platform works, but how to effectively use each one to your advantage. But, understanding how it all works is just the first step.

The next step is using it deliberately and consistently. You will no longer be posting a random picture on instagram or tweeting once in a while; you will be using a plan and a schedule. You must, however, stick to the plan! Consistency of use is possibly the most important aspect of using social media effectively.

Social media no longer has to be intimidating or confusing. Let us help you figure it out, you will be an expert in no time!

 

 

 

What is a Complete Visual Branding Package and Why do we Recommend it 2

What is a Complete Visual Branding Package and Why do we Recommend it?

 

 

What is a Complete Visual Branding Package and Why do we Recommend it?

A Complete Visual Branding package is the most effective choice when creating a brand.

Our branding packages include either two or all three recommended brand elements. A complete package would include a name, logo, and philosophy statement and is the ideal scenario. However, this solution may not always be appropriate. For example, if your business already has a well established name, but needs a logo and philosophy statement, a package of 2 services is perfect for you.

Whether you choose a package of two services or decide to go ahead with full branding, approaching your brand job this way is beneficial for several reasons: First, bundling services saves time, as we work concurrently on at least two tasks. Therefore, we are able to complete simultaneous studies for multiple brand implementations—such as a logo study and naming study. This allows us to offer you package pricing—saving you money and time.

Another important advantage of designing all elements together is that we achieve a more cohesive, effective overall brand identity.

You may choose to bundle any 2 services: Name and logo, logo and philosophy statement, or name and philosophy statement. Or, choose a Complete Visual Branding package including a comprehensive brand identity: name, logo, and philosophy statement. Full packages also either include a Brand Bible/Style Guide or a discount for the Brand Bible.

The Brand Bible/Style Guide is an important manual for your brand. The Brand Bible will show you how to use your brand properly, taking the guesswork out of implementation. See our post What is a Brand Bibles/Styles Guide? for more information.

As explained in our post How are Names, Logo Studies, and Philosophy Statements Priced?, pricing varies according to company size. There are several reasons for this, as the branding requirements for a small local business differs significantly to those of a large, multinational company with global reach.

The pricing guides below illustrate examples of what you can expect to pay for packages of either 2 services or full packages of all 3 services. These prices are estimates only, services are priced on a case by case basis.

 

Pricing Guide for Any 2 Services

Start-up/Micro Business
approx. $4 800
  • 1-2 employees / sub 100k/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 20-30 hours
  • $2 400 retainer
Small Business 1
approx. $9 500
  • 3-4 employees / sub 250k/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 31-60 hours
  • $4 750 retainer
Small Business 2
approx. $19 000
  • 5-7 employees / sub 1M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 61-100 hours
  • $9 500 retainer
Small Business 3
approx. $48 000
  • 8-10 employees / sub 2.5M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 101-150 hours
  • $24 000 retainer
Small Business 4
approx. $95 000
  • 11-15 employees / sub 5M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 151-270 hours
  • $47 500 retainer
Small Business 5
approx. $190 000
  • 16-25 employees / sub 10M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 271-500 hours
  • $95 00 retainer
Medium Business 1
approx. $450 000
  • 26-50 employees / sub 25M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 501-1100 hours
  • $275 000 retainer
Medium Business 2
approx. $900 000
  • 51-100 employees / sub 50M/year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 1101-2000 hours
  • $450 000 retainer
Large/Multinational Business
approx. $1 800 000
  • 100+ employees / 50M+ /year revenue
  • Choose from any of the 2 following:
  • name, logo, philosophy statement
  • 2001-4000 hours
  • $900 000 retainer

Pricing Guide for Full Branding Packages

Start-up/Micro Business
approx. $7 200
  • 1-2 employees / sub 100k/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 30-45 hours
  • $3 600 retainer
Small Business 1
approx. $13 500
  • 3-4 employees / sub 250k/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 46-90 hours
  • $6 750 retainer
Small Business 2
approx. $27 000
  • 5-7 employees / sub 1M/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 10% off
  • 91-150 hours
  • $13 500 retainer
Small Business 3
approx. $67 500
  • 8-10 employees / sub 2.5M/year revenue
  • name, logo, philosophy statement
  • brand bible/style guide - 50% off
  • 151-225 hours
  • $33 750 retainer
Small Business 4
approx. $135 000
  • 11-15 employees / sub 5M/year revenue
  • name, logo, philosophy statement
  • basic brand bible/style guide
  • 226-400 hours
  • $67 500 retainer
Small Business 5
approx. $270 000
  • 16-25 employees / sub 10M/year revenue
  • name, logo, philosophy statement
  • basic brand bible/style guide
  • 401-750 hours
  • $135 000 retainer
Medium Business 1
approx. $675 000
  • 26-50 employees / sub 25M/year revenue
  • name, logo, philosophy statement
  • thorough brand bible/style guide
  • 751-1700 hours
  • $337 500 retainer
Medium Business 2
approx. $1 350 000
  • 51- 100 employees / sub 50M/year revenue
  • name, logo, philosophy statement
  • thorough brand bible/style guide
  • 1701-3200 hours
  • $675 000 retainer
Large/Multinational Business
approx. $2 700 000
  • 100+ employees / 50M+ /year revenue
  • name, logo, philosophy statement
  • complete brand bible/style guide
  • 3201-6000 hours
  • $1 350 000 retainer

 

 

How are Names Logo Studies and Philosophy Statements Priced 2

How are Names, Logo Studies, and Philosophy Statements Priced?

 

 

How are Names, Logos, and Philosophy Statements Priced?

The processes for creating Names, Logos, and Philosophy Statements are all quite similar and generally require a comparable amount of work.

The price for each of these processes, however, changes according to the size of the company. The cost directly correlates with the number of people who will be viewing the brand and places it will be implemented. The wider the audience, the more diligence and research is required during the process.

There are other significant differences between the branding process for a small local business with a staff of 3-4 people, and a large multinational organisation with hundreds of employees and global reach.

Why do the Prices Change According to Company Size?

We believe that smaller companies on a budget deserve a professional, effective brand. Although we take the same care as we would a brand for a large business, we work within a shorter time frame, stick to less complicated choices, with sensible edits. This allows us to create a great brand, within a reasonable budget.

For a larger company, we spend more time researching, editing, and perfecting. Because the brand will be viewed by thousands, hundreds of thousands or even millions of people in hundreds or thousands of different implementations, much more work is necessary to make sure the brand is suitable for all possible applications.

Once the studies have been completed, the artwork perfected, and your new brand is ready to be unveiled, we suggest a Brand Bible/Style Guide. This is a guidebook prepared for you; setting out the rules for your brand. Implementation of your brand is important, and this guide will show you how to use it properly. Please see our post What is a Brand Bible/Style Guide?

Below is a general pricing guide outlining the costs to create either a name, logo, or a philosophy statement, including the estimated number of hours spent per company size. Please note that this is a guide only, projects are priced on a case by case basis.

Whenever possible, we prefer to work to create 2, or ideally, all 3 elements at the same time. This is also the most cost effective method, as much of the study work can be amalgamated. Please see our post What is a Complete Visual Branding Package and why do we Recommend it?

 

Pricing Guide for EITHER 1 Naming Study, or 1 Logo Study, or 1 Philosophy Statement

Start-up/Micro Business
approx. $2 500
  • $1 250 retainer
  • 1-2 employees / sub 100k/year revenue
  • 10-15 hours
Small Business 1
approx. $5 000
  • $2 500 retainer
  • 3-4 employees / sub 250k/year revenue
  • 16-30 hours
Small Business 2
approx. $10 000
  • $5 000 retainer
  • 5-7 employees / sub 1M/year revenue
  • 31-50 hours
Small Business 3
approx. $25 000
  • $12 500 retainer
  • 8-10 employees / sub 2.5M/year revenue
  • 51-75 hours
Small Business 4
approx. $50 000
  • $25 000 retainer
  • 11-15 employees / sub 5M/year revenue
  • 76-135 hours
Small Business 5
approx. $100 000
  • $50 000 retainer
  • 16-25 employees / sub 10M/year revenue
  • 136-250 hours
Medium Business 1
approx. $250 000
  • $125 000 retainer
  • 26-50 employees / sub 25M/year revenue
  • 251-575 hours
Medium Business 2
approx. $500 000
  • $250 000 retainer
  • 51-100 employees / sub 50M/year revenue
  • 576-1075 hours
Large/Multinational Business
approx. $1 000 000
  • $500 000 retainer
  • 100+ employees / 50M+/year revenue
  • 1076-2000 hours
What is our approach to technology-friendly branding and identity blog post feature image 3

What is our Approach to Technology-Friendly Branding and Identity?

 

 

What is our Approach to Technology-Friendly Branding and Identity?

A well crafted and uniquely identifiable brand or identity has always been important. In the internet era with such vast competition, it has never been more crucial.

With increasing smartphone and tablet use, proper brand portability has become both critical and challenging. Successful branding now requires more than just thoughtfulness and creativity—it also requires technical know-how and a knowledge of existing technical constraints. Technical limitations now dictate the shape and form of brand application.

What this means is although we might love a certain design trend or style, it may not be appropriate for brand portability. Due to ever increasing technical constraints, logos must be designed with mobile devices and web-use in mind.

 

 

Our 20 years of experience working with technology has given us a unique perspective on branding. Our technical know-how guides us to create modern, technology-friendly brands.

Through this experience, we have honed our craft, perfecting a set of important rules used during the creation of each logo. This ensures that not only will your brand be uniquely recognisable, but will be suitable for use anywhere. Your logo will be just as strong on the smallest mobile device, as on a large billboard.

Your logo, however, is only part of your overall brand. Our approach to branding includes 3 important elements that come together to create your identity—the name, the logo, and the philosophy statement.

Naming

A great name is important, and so are the rules for choosing or creating a recognisable, unique name. We use our proven naming process to design a unique, internet friendly, memorable name for your company or product. This name embodies the essence of the company. Also, we ensure that it is a completely unique word, not found anywhere on the internet. This allows the company or product to be found easily.

Our sister company VibeMuse, specialises in the art of naming. VibeMuse is a collaboration between language expert Mark Zlomislic and design and marketing expert Erich Nolan Bertussi, who together have perfected and streamlined the naming process.

Logo

In the post internet era, our approach to branding also includes a proper logo—including a “logo icon” and a “wordmark”. This element of the brand is equally as important as the name when creating a recognisable, memorable identity. As with the name, we create the logo to capture the core of your company, the ethos, the spirit, the collective soul.

We create the logo or brand icon through our logo study process. We work to embody your company’s core, in a visual, symbolic, unforgettable form. Our design rules adhere mathematically to the rules of nature, known by some as “divine or sacred geometry”—the mathematics that are common to every living thing that exists on earth.

 

 

We design the logo using specific technical rules, mathematical equations, and principals, ensuring that it properly translates from print to web. Your logo must be created to be implemented anywhere—from a large billboard down to the smallest mobile device. Although an essential detail, this is often overlooked.

This is especially important when dealing with different social media platforms. Unlike printed material, your have no control over the screen displaying your logo. This is why it is essential that the logo can be scaled down to the smallest screen size or technical implementation. This can have great impact on how memorable or digitally accessible your brand will be to your audience.

Philosophy Statement

A philosophy statement is the third element in creating a proper business identity. Unlike a simple “slogan” or “tagline”, a philosophy statement is a thoughtful, meaningful way of communicating the heart of your brand—the ethos, spirit, and collective soul of your organisation.

A philosophy statement should speak to everyone—from the CEO, to the company staff, to suppliers, and customers alike. Everyone should feel the meaning personally and be able to identify viscerally with your organisation’s philosophy statement.

A philosophy statement is your company’s opportunity to express its core to the world in just a few short words. It is important that these words are not only meaningful, but create a connection with people. The objective is to embed a vision in the mind, that permanently associates important facets of your organisation’s brand to the viewer at a deeper level. This will make your brand more memorable and recognisable—going beyond the simple, catchy, quirky, meaningless “slogan” or “tagline”.

As with the name and logo, we construct philosophy statements deliberately, using certain rules to assure its effectiveness. For example: a philosophy statement generally includes 6 words or less, using a maximum of 10 syllables.

The final step is combining the 3 elements. We merge the name, logo, and philosophy statement to create a visually compelling, memorable brand identity.

Our post How are Names, Logo Studies, and Philosophy Statements Priced? discusses pricing.

 

 

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